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Flagship
Logos
Our logo is the ever-present heartbeat of the brand.
We use it at scale and with pride. It’s filled with personality and the magnetism of entertainment across the Nordics.
To note:
The following guidance applies to all regional logos.
1.01 Regions
Though consistent in craft and design, our logos differ depending on region. Always ensure you are using the correct logo for the relevant region.
Though consistent in craft and design, our logos differ depending on region. Always ensure you are using the correct logo for the relevant region.
1.02 Colour Variations
Our Master logo uses Flagship Red in our magnets and White for numerals or letters within. This should be used wherever possible to maintain brand consistency.
We also have Full Colour, Black and White versions for special- use cases.
For colour codes, please refer to the colour section.
Our Master logo uses Flagship Red in our magnets and White for numerals or letters within. This should be used wherever possible to maintain brand consistency.
We also have Full Colour, Black and White versions for special- use cases.
For colour codes, please refer to the colour section.
Master
Our primary logo. To be used wherever possible.
full colour
For special-use cases. e.g. printing restrictions.
Black
For special-use cases. e.g. printing restrictions.
White
For special-use cases. e.g. printing restrictions.
Logos on Content
Our logo should be used on top of backgrounds that ensure our logotype and magnets are legible.
Master logo on dark background.
Master logo on a tinted-light background.
1.03 Misuse
To ensure our logos are always seen at their best we have provided guidance around how to use them.
To ensure our logos are always seen at their best we have provided guidance around how to use them.
Don’t use the logo on very light backgrounds.
Don’t recolour the parts of the logo, or use the incorrect channel colour.
Don’t recolour the entire logo using unbranded colours.
Don’t use the logo on a background that would require an outline.
Don’t use the logo on a colour that renders parts of it illegible.
Don’t use multiple colours in the logo, besides the prescribed brand colours.
Don’t place the logo on a background that renders parts of it illegible.
Don’t place the logo on a background that renders parts of it illegible.
Don’t warp or skew the logo.
Don’t rotate the logo.
Don’t resize parts of the logo.
Don’t remove parts of the logo.
1.04 CLEAR SPACE
To look its best our logo needs space to stand out. We have defined parameters to make sure no other elements encroach on this clear space. Our clear space is calculated using two magnets to set the relative distance.
To look its best our logo needs space to stand out. We have defined parameters to make sure no other elements encroach on this clear space. Our clear space is calculated using two magnets to set the relative distance.
1.05 minimum sizes
For clarity across digital and print applications,
our logo should never be reproduced at any size
below the provided guidance.
For clarity across digital and print applications,
our logo should never be reproduced at any size
below the provided guidance.
1.06 APP & SOCIAL ICONS
Our social logos are suitable for web, apps and devices.
Our Master logo should be used across all platforms.
Our social logos are suitable for web, apps and devices.
Our Master logo should be used across all platforms.
App icon
Social Icon
1.07 PARTNER LOCK-UPS
Sometimes we may need to lock up our logo with another business or partner.
Sometimes we may need to lock up our logo with another business or partner.
LOCK-UP RULES
We separate our logo from our partner logo with a set space. The ‘x’ space is defined by half of the width of our logo.
Our partner’s logo should always feel equally balanced and never exceed the size height of our symbol, with the exception of small overhanging elements.
EXAMPLE LOCKUPS
Please find examples below of correct partner lock-ups.
1.08 tagline LOCK-UPS
Each of our regions has a unique tagline appropriate for our target audiences. Please find guidance below around the sizing relationship with our logos.
Each of our regions has a unique tagline appropriate for our target audiences. Please find guidance below around the sizing relationship with our logos.
LOCK-UP RULES
The size and spacing of our tagline is calculated in relation to the size of our logo. As shown below, we use the width of the bottom magnet as a common unit of measurement to work out spacing, type size and leading.
Our taglines use Nordic Plate System Bold, with tracking set at +250 auto.
- 1 Line
- 2 Lines
minimum sizes
For clarity across digital and print applications, our tagline lock-up should never be reproduced at any size below the provided guidance.
EXAMPLE LOCK-UP
Please find below the latest examples below of correct
tagline lock-ups.
Norway
Sweden
Denmark
