On Air
Idents
The channel idents are our most expressive brand moment, a chance to create delight and a smile-in-
the-mind for our audience. They serve to deliver the essence of the brand and elevate our unique personality and quirks.
The idents have been designed to align closely with our content: from blue light drama to cosy Saturday nights,
we’ve got it covered.
20.01
concept: a portrait of
magnetic entertainment
In a hyper-real, highly tactile graphic environment,
objects fly through the air, seemingly drawn by an unexpected force. In an aerial moment of clarity, the elements snap together, shaping our iconic logo.
These collections capture an inside view of our shows in a series of ‘taste vignettes’. Consisting of eight stories closely aligned with our content themes, they are accessible across all channels and regions, seamlessly interchangeable. Designed to enhance the atmosphere and content, they complement the shows they accompany and elevate the overall viewer experience.
In a hyper-real, highly tactile graphic environment,
objects fly through the air, seemingly drawn by an unexpected force. In an aerial moment of clarity, the elements snap together, shaping our iconic logo.
These collections capture an inside view of our shows in a series of ‘taste vignettes’. Consisting of eight stories closely aligned with our content themes, they are accessible across all channels and regions, seamlessly interchangeable. Designed to enhance the atmosphere and content, they complement the shows they accompany and elevate the overall viewer experience.
delivering on magnetism
super-slow MOTION
The objects are shot at 1,000 frames per second and played in reverse to give the impression that they are being pulled by an undeniable magnetic force. We are able to savour the details and unique compositions while they tumble through the air.
TUMBLING AND GATHERING
The objects tumble across the surface and it becomes clear that they are attracted to one spot.
FORMING THE LOGO MAGNETS
The final shot shows the objects forming the logo magnets, landing the idea of our brand’s magnetic power.
A POWERFUL SNAP
The closer serves as a pivotal moment that captures the satisfying feeling of attraction, striking a delicate balance between allowing the objects to descend gracefully and the magnetic finale, as they seamlessly snap into place.
20.02 sequencing
Our idents demonstrate the magnetic power of our brand across three meticulously crafted shots.
With careful editing and gradual acceleration we amplify the feeling of magnetism, culminating with the logo formation in the final shot.
According to legal requirements the logo needs to be visible for at least three seconds in the ident. The editor needs to decide between SHOTS 2 and 3 to meet this rule. In SHOT 2, aim to show about 30–50%
of the logotype, while SHOT 3 should have the full logo displayed for two full seconds.
Our idents demonstrate the magnetic power of our brand across three meticulously crafted shots.
With careful editing and gradual acceleration we amplify the feeling of magnetism, culminating with the logo formation in the final shot.
According to legal requirements the logo needs to be visible for at least three seconds in the ident. The editor needs to decide between SHOTS 2 and 3 to meet this rule. In SHOT 2, aim to show about 30–50%
of the logotype, while SHOT 3 should have the full logo displayed for two full seconds.
5 Seconds
shot1 (2 sec)
A close crop of our objects as they tumble through the air in hyper slow motion, allowing the audience to savour the detail of the movement. Camera travels slightly left.
shot2 (1 sec)
With a broader and lower framing, we bring the audience closer to the surface, the camera smoothly advancing forward to join the objects as they tumble ahead. Initially scattered, they gradually converge on the magnetic focal point.
shot3 (2 sec)
The camera snaps out in an aerial position as the objects form the shape of the magnets around the logotype. In a final moment they snap into place as we pull back, revealing the fully formed logo.
We have eight stories
20.03
Saturday night
Saturday night is for takeouts, lean-back laughs and full-throttle entertainment. A cozy night in for laughs and relaxing.
Example: Norway.
20.04 drama
A behind-the-scenes portrait of our blue light dramas. Emergency services, narcos and detectives for the win.
A behind-the-scenes portrait of our blue light dramas. Emergency services, narcos and detectives for the win.
Example: Norway.
20.05 nature
Build, chop, forage and survive in the wild. Nature rules.
Build, chop, forage and survive in the wild. Nature rules.
Example: Norway.
20.06 sports locker
Inside the sacred space of a mindful sports person: Yoga, Sauna, Skate, Sweat, Dream, Move, Zen.
Inside the sacred space of a mindful sports person: Yoga, Sauna, Skate, Sweat, Dream, Move, Zen.
Example: Norway.
20.07 adrenaline
One for the adrenaline junkies: a portrait of our most fearless adventurer’s backpack. Trekking, sailing, climbing and hiking. Equipment rules.
One for the adrenaline junkies: a portrait of our most fearless adventurer’s backpack. Trekking, sailing, climbing and hiking. Equipment rules.
Example: Norway.
20.08 vacay
An indulgence in holiday sunshine, dialling up the vitamin D and getting away from it all, to the sea,
the food and the sunburn, all while not losing
your luggage.
An indulgence in holiday sunshine, dialling up the vitamin D and getting away from it all, to the sea,
the food and the sunburn, all while not losing
your luggage.
Example: Norway.
20.09 blockbuster
Full-on film love. From the classics to the cult.
How we shoot and how we watch.
Full-on film love. From the classics to the cult.
How we shoot and how we watch.
20.10 love
Romance reigns supreme, be it for a fleeting moment
or to the finish line.
Romance reigns supreme, be it for a fleeting moment
or to the finish line.
Example: Norway.
20.11 AUDIO
Audio is an integral part of the ident experience and gives us a unique opportunity to create a memorable and unexpected spin on the stories.
Each story has crafted audio that delivers on magnetism while embracing our unique quirks and transporting the audience into the story.
Audio is an integral part of the ident experience and gives us a unique opportunity to create a memorable and unexpected spin on the stories.
Each story has crafted audio that delivers on magnetism while embracing our unique quirks and transporting the audience into the story.