LIFESTYLE
COLOUR
Our colour palette is bright, bold and digital-first – synonymous with the vibrant energy of our brand.
10.01 COLOUR PALETTE
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on-air, White needs to be adjusted for screens.
Only use this value for on-air assets.
Though consistent in craft and design, our colours differ depending on region. Always ensure you are using the correct palette for the relevant region.
*Our core brand colours are broadcast-safe. However, when on-air, White needs to be adjusted for screens.
Only use this value for on-air assets.
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cyanR45 G230 B235HEX 2DE6EBC40 M0 Y10 0PMS 310C
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MaroonR80 G25 B60HEX 50193cC45 M90 Y20 K50PMS 262C
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WHITER255 G255 B255HEX FFFFFFC0 M0 Y0 K0
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broadcast WHITE*R235 G235 B235HEX ebebeb
10.02 PERCENTAGE USE
We are a Cyan brand. Our communications should reflect this across print and digital outputs, promoting Cyan where possible.
Our Maroon is an ownable dark colour that complements our Cyan. Additionally we have White, which is used for text purposes.
We are a Cyan brand. Our communications should reflect this across print and digital outputs, promoting Cyan where possible.
Our Maroon is an ownable dark colour that complements our Cyan. Additionally we have White, which is used for text purposes.
10.03 COMBINATIONS AND USAGE
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
For guidance on specific assets, please refer to their respective pages within the guidelines.
We can use two or three colours in combination, but we should never use four colours at once for one layout.
TWO-COLOUR COMBINATIONS
Cyan is our hero brand colour and helps us stand out from our competitors. Even when using a two-colour combination, Cyan must always be present.
These colour combinations can be used for text or magnets on top of a coloured background.
Maroon on Cyan.
Cyan on Maroon.
White on Cyan.
White on Maroon.
Cyan on White.
Maroon on White.
THREE-COLOUR COMBINATIONS
When using three colours in a graphic communication we must always use a Maroon background with Cyan and White used for the design elements.
White and Cyan on Maroon.
White and Maroon on Blue.
Cyan and Maroon on White.
COLOUR ON CONTENT
When using colour on top of content, use two colours from our approved combinations above (treating darker content as a Petrol background, and lighter content as a White background).
Please do not use one or three colours on top of content.
For legibility guidance on specific assets, please refer to their respective pages within the guidelines.
Two colours on darker content.
Two colours on lighter content.
misuse
Please do not use 1 colour or 3 colours on top of content.
Don’t use Cyan type with White or Maroon magnets.
Don’t use two colours for type.