OFF AIR
Marketing
Our marketing showcases our magnetic personality in the real world, heroing the power of entertainment through our content and stars.
To note: Flagship is only used for marketing purposes.
21.01 summary
Across our marketing communications, we have
three approaches that range from more brand-led
to more content-led.
Our primary approach is Immersive. Graphic and
Full-content should be used where appropriate.
Across our marketing communications, we have
three approaches that range from more brand-led
to more content-led.
Our primary approach is Immersive. Graphic and
Full-content should be used where appropriate.
Example: Denmark.
21.02 ooh – vertical
Our vertical OOH print ads can be used in any of our three marketing approaches for a single IP. For a double IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
1185mm x 1750mm + 5mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our vertical OOH print ads can be used in any of our three marketing approaches for a single IP. For a double IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
1185mm x 1750mm + 5mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
SINGLE IP
- FULL CONTENT
- IMMERSIVE
- GRAPHIC
double IP
- GRAPHIC
21.03 OOH - HORIZONTAL
Our horizontal OOH print ads can be used in any of our three marketing approaches for a single IP. For a multiple IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
1750mm x 1185mm + 5mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our horizontal OOH print ads can be used in any of our three marketing approaches for a single IP. For a multiple IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
1750mm x 1185mm + 5mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
SINGLE IP
- FULL CONTENT
- IMMERSIVE
- GRAPHIC
MULTIPLE IP
- GRAPHIC
21.04
DIGITAL OOH -
VERTICAL
Our vertical digital ads can be used in either the Immersive or Full-content approach. For multiple IP ads, the single IP show title slates can be sequenced.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical digital print ad are:
1080×1920px. The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our vertical digital ads can be used in either the Immersive or Full-content approach. For multiple IP ads, the single IP show title slates can be sequenced.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical digital print ad are:
1080×1920px. The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
IMMERSIVE
Our preferred layout for digital ads is Immersive, where we inject more brand presence.
We have 5-second and 10-second versions for either single or multiple IP, depending on the timing and sequencing.
- SINGLE IP - 5 SEC
- SINGLE IP - 10 SEC
- MULTI IP - 10 SEC
sequencing
(multiple ip)
(multiple ip)
The events below are a general sequence for a multiple IP ad. These can be chopped and changed depending on the given timing and required IP.
10 seconds
LOGO + TAGLINE
MESSAGING
(optional)
show 01
show 02
(optional)
messaging:
large type
large type
When time allows, we can use our Type-Kit to showcase messaging. These messages should be short and to the point, getting across key information in a quick moment.
Messaging can sit on either a Charcoal or Red background.
For further guidance on the Type-Kit, please refer to our Promo Kit section.
- charcoal background
- red background
messaging:
Small type
Small type
We recommend using our large type size where possible. However, if a slightly longer message is needed, we have a small type size that can be used.
- charcoal background
- red background
FUll - CONTENT
We have a Full-content version of our digital ads for when we want to hero our content.
We have 5-second and 10-second versions for either single or multiple IP, depending on the timing and sequencing.
- SINGLE IP - 5 SEC
- SINGLE IP - 10 SEC
- MULTI IP - 10 SEC
sequencing
(multiple ip)
(multiple ip)
The events below are a general sequence for a multiple IP ad. These can be chopped and changed depending on the given timing and required IP.
10 SECONDS
logo+tagline
messaging
(optional)
show 01
show 02
(optional)
messaging:
Large type
Large type
When time allows, we can use our Type-Kit to showcase messaging. These messages should be short and to the point, getting across key information in a quick moment.
We recommend using White text on top of content.
Red text can be used on top of lighter content when legible.
For further guidance on the Type-Kit, please refer to our Promo Kit section.
- White text
- red text
messaging:
small type
small type
We recommend using our large type size where possible. However, if a slightly longer message is needed, we have a small type size that can be used.
- white text
- red text
21.05
Digital OOH -
Horizontals
Our horizontal digital ads can be used in either the Immersive or Full-content approach. For multiple IP ads, the single IP Show Title slates can be sequenced.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a horizontal digital print ad are:
1920×1080px. The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our horizontal digital ads can be used in either the Immersive or Full-content approach. For multiple IP ads, the single IP Show Title slates can be sequenced.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a horizontal digital print ad are:
1920×1080px. The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Immersive
Our preferred layout for digital ads is Immersive, where we inject more brand presence.
We have 5-second and 10-second versions for either single or multiple IP, depending on the timing and sequencing.
- SINGLE IP - 5 SEC
- SINGLE IP - 10 SEC
- Multiple IP - 10 SEC
sequencing
The events below are a general sequence for a multiple IP ad. These can be chopped and changed depending on the given timing and required IP.
10 seconds
logo+tagline
messaging
show 01
show 02 (optional)
MESSAGING
When time allows, we can use our Type-Kit to showcase messaging. These messages should be short and to the point, getting across key information in a quick moment.
Messaging can sit on either a Charcoal or Red background.
For further guidance on the Type-Kit, please refer to our Promo Kit section.
- charcoal background
- red background
full-content
We have a Full-content version of our digital ads for when we want to hero our content.
We have 5-second and 10-second versions for either single or multiple IP, depending on the timing and sequencing.
- single ip - 5 sec
- single ip - 10 sec
- Multi ip - 10 sec
sequencing
When time allows, we can use our Type-Kit to showcase messaging. These messages should be short and to the point, getting across key information in a quick moment.
We recommend using White text on top of content.
Red text can be used on top of lighter content when legible.
For further guidance on the Type-Kit, please refer to our Promo Kit section.
logo+tagline
messaging
(optional)
show 01
show 02
(optional)
messaging
When time allows, we can use our Type-Kit to showcase messaging. These messages should be short and to the point, getting across key information in a quick moment.
We recommend using White text on top of content.
Red text can be used on top of lighter content when legible.
For further guidance on the Type-Kit, please refer to our Promo Kit section.
- white text
- red text
Example: 2024.
21.03 magazine ad
Our magazine print ads can be used in any of our three marketing approaches for a single IP. For a double IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
266mm x 365mm + 3mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our magazine print ads can be used in any of our three marketing approaches for a single IP. For a double IP, only the Graphic approach can be used.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The dimensions for a vertical OOH print ad are:
266mm x 365mm + 3mm bleed. The measurements in the schematics below are in (mm).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
single IP
- FULL CONTENT
- IMMERSIVE
- GRAPHIC
double IP
- GRAPHIC
21.07 DIGITAL BANNERS
Our digital banner ads can be used in any of our three marketing approaches for a single IP. Multiple IP layouts are not recommended for digital banners due to limited space.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
Our digital banner ads can be used in any of our three marketing approaches for a single IP. Multiple IP layouts are not recommended for digital banners due to limited space.
The veil in the templates has been created to make sure logos are legible on top of key-art. The opacity of this can be adjusted as necessary depending on the key-art.
The measurements in the schematics below are in (px).
For tagline and streaming lock-up guidance, please refer to the relevant pages.
- full content
- IMMERSIVE
- GRAPHIC
Example Finland
Example Sweden
Example Denmark
21.08 key art guidance
The master key art is designed in a 1:1 format with generous clear space and simplified, well-organized layers.
This setup ensures that assets can be created quickly and adjusted effortlessly, allowing each element to be adapted, resized, or repositioned to fit a wide range of deliverables.
All markets can adjust the artwork based on the assets they choose, ensuring consistency while supporting local flexibility.
The master key art is designed in a 1:1 format with generous clear space and simplified, well-organized layers.
This setup ensures that assets can be created quickly and adjusted effortlessly, allowing each element to be adapted, resized, or repositioned to fit a wide range of deliverables.
All markets can adjust the artwork based on the assets they choose, ensuring consistency while supporting local flexibility.
MISUSE
To ensure our key art looks its best within our templates, please avoid the following instances.
Do not crop into subjects where possible.
Do not overlap content logos onto subject faces.
In a graphic template, do not extend the overlap of the key art too high, causing obstruction of the logo and/or tagline.
Do not rotate key-art within its holding frame.